grand
national 2005 / news/
John Smith's to sponsor the Grand National
09/11/04
 Aintree
Racecourse announced today (Tuesday 9th November 2004) that the
UK's number 1 selling ale, John Smith's, is to sponsor the
Grand National meeting in a new three-year multi-million pound title
sponsorship agreement. The very first John Smith's Grand
National meeting will take place on Thursday 7th – Saturday 9th
April 2005.
John Smith's, the Scottish & Newcastle owned brand will add
the Grand National meeting, one of the ‘Crown Jewels' in
the British sporting calendar to its current portfolio of sponsorships
within British horseracing. The Grand National race itself will
become The John Smith's Grand National for the duration of the
sponsorship agreement, 2005 – 2007 (inclusive), with an option
to extend for a further three years.
Announcing the new sponsorship agreement, Managing Director of Aintree
Racecourse, Charles Barnett said: “We are thrilled to have
forged a relationship with such a powerful brand as John Smith's
and are extremely excited about the prospect of working together to take
the event to new levels over the next three years. Scottish & Newcastle
plc is the UK's leading brewer and already has a successful track
record in sports sponsorship, particularly with The Foster's British
Grand Prix; Kronenbourg 1664 Official Beer of the Open Golf Tournament
and Scrumpy Jack official drink of the English Cricket Team. We
are confident that fresh ideas and this new association will help us
to continue to build the Grand National meeting as the nation's
favourite sporting occasion.”
Tim Seager, Marketing Director of brand owners, Scottish & Newcastle
added: “We are delighted to add the Grand National, a major world-wide
sporting event, to our racing sponsorship programme.
“
The simple fact is that John Smith's drinkers love their racing
and there's a perfect fit between the Grand National and the No
Nonsense Pint. This agreement means so much more than simply attaching
our logo to an event; we have made a long term commitment that will see
the John Smith's Grand National, and racing in general, brought
to life in pubs, clubs, supermarkets and off-licences, in a way that
other brands have done with football. We are all very excited about
the benefits this new partnership will bring to: racing; our business;
our trade customers and John Smith's drinkers over the next three
years.”
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