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RacingBetter News
Friday 20th December 2019
How Horse Racing Fans Influence New Betting Sites

Horse racing

The online gambling industry is as competitive as a handicap race. There are loads to choose from, so they need to offer their potential customers what they want. Doing that will hopefully result in a steady form of new site members. But just what is it that they need to offer?

Plenty of racing events

If you are a horse racing fan looking to gamble online, it is important that you join a site that has plenty of betting opportunities. More platforms open all the time, so you will benefit from checking out the top new betting sites at for more information.

With the bookmakers in the High Street open for longer hours, it is necessary for betting sites to offer race after race. Equally important is good navigation on the site; you can’t be struggling to find where the page for the next race is and miss it.

UK and Irish racing will be covered, but it’s global coverage that will attract more horse racing fans. Horse racing takes place all over the world, so global coverage is required. Races from South Africa in the morning and plenty of American courses for the evening need to be covered.

With Australian racing, like the Melbourne Cup won by Vow and Declare at 10/1, providing some betting opportunities in the early hours, there is going to be lots to keep a horse racing fan occupied. If a site is keen to attract customers from several countries, they will ensure their text can be read in a good number of different languages.

The offering of plenty of live streaming is also increasingly important. Being able to watch the race while betting on it adds even more enjoyment.

In recent years, we’ve seen the arrival of virtual sports, including horse racing. Those horses may not have a heartbeat or need feeding, but a win is a win. Many sites now entice more horse racing fans by offering a constant supply of these races on a 24/7 basis.

Promotions aplenty

One way in which online sites attract new customers is through attractive welcome offers. They will offer free bets and those can often be used on horse racing. Another form of welcome offer is enhanced odds. If there is a big race on the horizon, such as the Grand National, they can offer those enhanced odds on the favourite with the extra winnings paid in the form of free bets. Matched deposit offers can also give you more to gamble on horse racing.

Sites will offer other promotions as they attempt to attract more horse racing fans, including bonuses offered for successful accumulators. Another promotion is the offering of your stake back as a free bet (or sometimes, even cash) if your horse falls or loses by a head. More and more horse racing themed promotions seem to be going live. One takes us onto the important subject of the available odds.

Best odds guaranteed

How many times do you take odds on a horse race and then watch it drift out in price but still win? It can cost you much money in the long run, but online bookmakers now regularly offer a Best Odds Guaranteed promotion.

If you take 3/1 on a horse and it wins at a starting price of 4/1, you will be paid out at that higher price. The offering of this promotion is certainly one that will attract those who love to place bets on horse racing.

Markets galore

When it comes to odds, the site must offer its customers highly competitive ones. Customers aren’t likely to be attracted if a site offers poor odds. The same goes for the number of available markets. Recent years have seen more offered including betting without the favourite, match betting and odds given on a horse to be placed.

Financial security

Customers must be able to trust a site. If a site shows potential customers that you are licensed and regulated, that is a good sign they are trustworthy. Offering several payment methods without any fees is also good to see.

Not taking too long for withdrawals to return to your deposit method is also important to prevent any cash flow problems. Financial transactions are of great importance, of course. If sites ensure that data is encrypted this helps in the fight against fraud.

Betting on the move

There are lots that a site can offer to entice new members. With the above in place, being able to bet on your mobile is important. Customers will be able to access the site on their mobile devices so can still bet when out and about or even while at a race meeting.

From all of the above, therefore, it’s clear to see new betting sites must do everything they can to attract horse racing fans – because, without them, there is no business.