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cheltenham festival / 2011 news /
Sportingbet to Sponsor The Queen Mother Champion Chase Cheltenham Racecourse have announced that a major sponsorship deal has been agreed with leading online bookmaker sportingbet.com.
The valuable deal sees the company sponsoring the £320,000 Grade 1 sportingbet.com Queen Mother Champion Chase, the most important two-mile chase of the season and highlight of the second day of The Festival in March. Sportingbet will sponsor the race from 2011 until at least 2015, with the next running due to take place on Wednesday, March 16, 2011. Making the announcement, Cheltenham’s Managing Director, Edward Gillespie, said: “This is great news for us at Cheltenham and for Jump racing at a commercially challenging time. Sportingbet is an existing sponsor at Cheltenham and elsewhere and the company has already demonstrated its appetite for our sport at all levels, including an imaginative sponsorship of the Conditional Jockeys’ Championship. We are delighted that they are to back one of the major highlights of our season and are extremely grateful for their sponsorship.” Andrew McIver, Group Chief Executive of Sportingbet, added: “Everyone at Sportingbet is thrilled to be supporting one of the most important and historic races in the Jump racing calendar, and we are honoured to become the first betting company to be associated with this great race. We have been looking for an exciting partnership to add to our current racing sponsorship commitments and to support our ongoing voluntary levy contribution. Our sponsorship of the sportingbet.com Queen Mother Champion Chase will enable us to showcase our brand to a larger audience, especially given the profile of The Cheltenham Festival in the wider sporting world. ” sportingbet.com Queen Mother Champion Chase latest odds: 15/8 Master Minded |
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